Importance of Communication to an Organization

The overall importance of communications is to improve the image of the organization to all the stakeholders involved. The communications strategy target is to create a positive image that allows the organization to maintain good relations with its stakeholders, improve its productivity, cut costs and minimize risks.

Communication is a key component to any organization as it promotes motivation within all stakeholders to engage with the organization. It allows internal and external stakeholders to make decisions on the information provided and allocate their time and resources towards engaging with the organization. For example, employees tend to work harder and more efficiently when they receive clear, concise and timely information about the tasks they have been assigned. They are motivated to complete the assignment and improve on their performance.

Communication provides a source of information to all stakeholders. Decisions on whether or not to engage with an organization depends on the information shared to stakeholders. Without a proper communications structure, stakeholders will depend on rumors and hearsay which will affect the company’s reputation.

Communication creates an environment where all stakeholders are free to socialize with the organization. Internal stakeholders will be able to communicate freely to each other and contribute towards the organization’s overall objectives because they have a clear image of what the organization stands for and where it is headed. External stakeholders will be able to trust an organization that provides constant information about its objectives, services, products and receiving timely responses to queries raised.

Communication promotes cooperation, peace and harmony between an organization and its stakeholders. Having good communication policies and procedures create an environment where all stakeholders feel free to share comments, compliments, queries, grievances, problems and suggestions. This allows stakeholders to know that they will be heard and they will be willing to engage and contribute towards an organization's overall objectives.

Communication also contributes towards establishing effective leadership. Stakeholders need to know where the organization is headed and the importance of their support and work towards actualizing the organization’s vision, mission and objectives.

Comments

It is my child

(all photos taken from google.co.ke) (www.clipartbest.com) Gerald is seated sipping his drink slowly. He is admiring the house, trying to remember the many graceful memories he has had the past two year. However, it is time to call it quits. He has to move on, somehow. Sally comes in and seats besides him and notices something is off. “What is wrong Gerald?” Gerald breathes in and out. He picks up three papers from the table and hands them to Sally. “We need to talk Sally.” He looks at her trying to be as gentle as possible. “I am sorry Sally. It is over between us. I need to go take care of my baby.” There is a brief pause. “Ati, what? What did you just say Gerald? Am hearing you right? You want to leave me? Why?” Gerald can see she is becoming hysterical. He was not sure how to break it to her, but he felt telling it to her face would have been easier, how wrong he was. “It’s Milly. She was pregnant when I left her and now she has my son; one year old...

It's nothing new

(Bully Fanon website) It is quite a shame that Alliance has to be in the news for the wrong reasons. Usually they are in it, shouting and praising the form fours who had left the previous year for the ‘ A ’ s they brought to the school. To some it is a new phenomenon that students are beating students, but to me it is not. I went to a so called ‘ bush ’ high school. It is however famous in the part of the county it hails from. Here, beating of students by fellow students was a common thing during my time. It was almost routine. To make it worse, once you were beaten by the prefects they took you to the teachers who also beat you. Of course they were not using sticks only to beat their fellow students, but anything they found. Those who were forwarded to the teachers were usually those who had resisted the beating. The teachers also found out that sticks were ineffective and felt the need to use their fists to correct the errors of the student. I am not writing th...

Men, we need to wake up

(all photos courtesy of Google). The world is evolving. Time is changing. Women are gaining power. Men are seated, watching, waiting for their turn. In the 90s and early 2000s all campaigns were directed at ‘empowering the women’ Do not get me wrong, women were mistreated and suffered under the tyranny of men and their egos. UNICEF created the International Day of the Girl to help end the circle of violence against adolescent girls. It is celebrated on the 11 th of October annually. Education was the major concern and center of debates, and the United Nations felt that it had serious impacts on human and economic aspects of society. Girls worldwide were forced to cook, clean and do other house hold chores while their male siblings went to school and received care and attention from parents. Girls were seen as a curse while boys were seen as a blessing. Men felt proud having a boy while mistreating the poor mother for having a girl. Something needed to ...

My Random Stories

Search This Blog