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The overall importance of communications is to improve the image of the organization to all the stakeholders involved. The communications strategy target is to create a positive image that allows the organization to maintain good relations with its stakeholders, improve its productivity, cut costs and minimize risks. Communication is a key component to any organization as it promotes motivation within all stakeholders to engage with the organization. It allows internal and external stakeholders to make decisions on the information provided and allocate their time and resources towards engaging with the organization. For example, employees tend to work harder and more efficiently when they receive clear, concise and timely information about the tasks they have been assigned. They are motivated to complete the assignment and improve on their performance. Communication provides a source of information to all stakeholders. Decisions on whether or not to engage with an organization depends